Lambwood Heights, run by Oakland Care, will be opening its doors late 2019 with a beautifully designed branding and marketing suite thanks to the creative team at We are Fred.
Walking through the idyllic woodland location gave the team all the inspiration they needed to come up with the striking floral design used throughout which makes full use of the abundance of colours found in this fabulously scenic setting. The highly artistic design truly captures the charm of the luxurious five-star care home reflecting the quality and standard of the facilities provided.
This is the 4th care home that We are Fred has branded for Oakland Care, with each property enjoying its very own unique identity which lends itself to the local environment with touches of the Oakland Care brand weaved in to ensure that continuity and link back to the overarching business.
Breaking the stereotypes of more traditional care homes, Lambwood Heights has 73 private en-suite rooms, state of the art facilities including a café bistro, cinema room, hair and beauty salon, lounges and a beautiful courtyard garden.
We are Fred created the brand, brochure and hoarding along with a suite of marketing materials for the launch event. The beautiful floral design brings the outside in and is completely in keeping with the location of the care home situated in the heart of Chigwell, Essex, in close proximity to the formally royal Epping Forest.
“This brand design is exquisitely crafted with striking illustrations of flowers, bouquets and birds combined with an attractive mix of colour and a nod to art deco styles. This all comes together to depict the tranquil and calm location of this care home and appeal to the wide ranging audience from residents to their families”, said Nick Street, creative director and co-founder, We are Fred.
“Oakland Care homes are consistent in terms of their five-star facilities and care, but they recognise that no two care homes are the same and that each new location needs its own identity to appeal to the wide range of potential residents. The stunning woodland courtyard and the backdrop of the forest was all the inspiration we needed to create this striking and unique visual identity for Lambwood Heights.”