Happy Birthday Fred.
Just over two years ago, Clive and I were collecting the keys to our new studio on Wells Street. The previous office interior was stale, boring and depressing….. that was quickly transformed into a creative studio, becoming the first home of We Are Fred.
Back then it was just Clive and I. Looking back I think we were both wondering what the hell we were doing, but were excited to see where we could take our new creative agency.
Clive and I first worked together a long time ago, he actually gave me my first job, back when i was an excited Art College graduate full of passion, drive and excitement about where my career was going take me.
We went our separate ways but remained good friends until we finally decided to take that plunge back in 2016 and start an agency that would deliver a service to our clients that was much more bespoke, tailored and more aligned to their individual needs than any other players in the market.
We painted the office orange and subsequently hired our first designer to work on our quickly expanding portfolio and the team continued to grow from there. Fast forward two years and we have more than doubled our headcount, the number of retained client relationships has gone up by 400% spread across a wide range of industries – in fact, 40% of our clients have been with us since day one. We were also thrilled to recently be shortlisted for most impressive small agency growth at the UK Agency Awards.
In the last two years we have been lucky enough to work with some of the most prestigious property developers in London and the South East. Our portfolio also spans across the national care home sector where we recently completed a full brand design and roll out for a number of developments along with creative recruitment, Oil & Gas, retail and more recently a big city branding project to name just a few.
In the last six months we have hired 2 more designers to help our ever growing, talented team of creatives. Both are on board to help the team with an ever-expanding project list and bring a new dimension to our offering. Not only that, but we have also invested in the studio, giving it a refresh to create a new and exciting environment for our team and clients to enjoy and be inspired by.
We are celebrating Fred’s birthday by investing back into the business, attracting fresh young talent, nurturing existing team members and giving ourselves a big pat on the back.
When we took the plunge into the unknown we knew that it was going to take blood, sweat and a few tears to make it work. It’s taken sacrifices and we’ve taken the odd wrong turn along the way, but we have continued to be motivated by a belief that both our existing and potential clients deserve a top design service that serves their needs better and ultimately helps grow their bottom lines. After all, what’s the point in engaging a design and marketing agency if we can’t help them achieve their goals?
As I sit here today I am very proud that not only are we are working with some of the best brands out there, but we also have a healthy new business pipeline, complete with a diverse team who are all energised and ready to help us take We Are Fred to the next level.
Where will be on our third birthday? We would have moved to a larger studio as we are quickly outgrowing our existing space. We want to be working for the same clients, many of which have been with us from the start, but also building up a portfolio of new companies to work with. We’re excited to see where the next leg of this journey takes us and if it’s as much fun as it has been already, then we are very excited for the future.
Check out our Instagram to see all the fun times we get up to in Fredquarters