Fred thoughts
Hiring freelancers helps our business grow
May 2019

The We are Fred family has tripled in size since we opened our studio doors less than three years ago. We’ve doubled the size of our account handling team and added top talent to the creative team. While we hoped (and prayed a little) that the agency would be a success, we couldn’t have predicted how quickly we would grow and our modest little studio is practically bursting at the seams.

But as if building the in-house team wasn’t enough, we’ve also grown our network of talented freelancers. Trusted, reliable partners that we can call upon to help out, offering additional and complementary skills and become a natural extension to our team. Having a book of other creatives for us to work with, offering completely different skillsets, has allowed us the opportunity to offer a large number of add-on services. We’ve used freelancers for drone photography, CGI’s, video content, copywriting, PR, as well as branding and UI & UX design.

Sometimes we draft in a freelancer as an extra pair of hands when we’re busy to help us maintain the high-end quality that our clients expect. The freelancers we work with come from a range of backgrounds and experiences, but they understand the We are Fred way of doing things and hit the ground running. We’ve worked with them for a long time now and they have an innate understanding of our style, standards and what we achieve for our clients.

At other times we call on our freelance colleagues to help fill a skills gap. As a small independent agency, we would be foolish to try and offer in-house capabilities for every marketing tool out there.

A freelancer can provide a specialised skill set in one particular area. This is their primary focus. So, for this reason you know that when we hire someone to provide their service it’s going to the high standards that we set.

We recognise that freelancers are a great source of talent and innovation and in the fast-moving sector we work in this has proven to be invaluable to the agency in helping us to grow the business. They often offer a wider variety in their experience and insights with access to a bigger network that can help them improve their own skills as well being a source of other talent.

For us, our freelancers can be a breath of fresh air. We welcome constructive criticism of our work, asking for a new perspective on something that we have been close to and helping us to see things through fresh eyes can be invaluable. Freelancers tend to more innovative by nature. They have to be. This helps us to continue evolving by perhaps suggesting new ways to do things that keep us ahead of the competition. Obviously, these benefits get passed directly to our clients.

We always love to hear from other creatives – do get in touch if you think we could work together.

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