Northstowe names We Are Fred as approved supplier for signage.
We Are Fred has been named as the approved designer and provider of signage for Northstowe, the new Cambridgeshire town. When completed, the new community will have up to 10,000 homes, a town centre and four schools.
The site is being built by a number of housebuilders including Taylor Wimpey, Barratt Homes, Bloor Homes, Bovis Homes and Linden Homes.
The first stage of signage leads visitors in from the A14 using the Northstowe branding and strategic messaging. The We Are Fred team are responsible for designing the concept and creating the artwork right through production of the signage and installation.
Homes England, said: “Choosing We Are Fred as our signage partner was an easy decision to make. We’re creating an entirely new community in the heart of Cambridgeshire, so our marketing needs to showcase the diverse and vibrant town which will be home to people of all ages and backgrounds.
“We Are Fred get this – they also understand the need to work closely with all of our consortium partners to come up with a concept that works for everyone. It’s no mean feat but they approach each and every project with diligence, professionalism and adaptability, delivering great results every time.”
Clive Lewzey, co-founder and managing director, We Are Fred, said: “How often do you get to work on the marketing for an entirely new town? Northstowe is a huge and exciting development and we relished the opportunity to work with a large number of different stakeholders and agencies to get the positioning just right.
“For us it’s important to use the signage to show the local community what’s going on behind the scenes and build the excitement. As the site continues to develop, the story that will be told through the signage will evolve to show the progress. It’s about connecting the old community with the new and that’s a powerful process.”