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Victoria Blog
Victoria Watkins joins the WAF family
Jan 2020

After winning the Nestle Young Enterprise Marketing Award at school, it was clear that new senior account manager, Victoria, was always destined to be part of a creative marketing agency. Here she opens up about her journey to where she is today and tells us why, despite her crippling fear of heights, the sky is the limit for We are Fred this year:


Tell us about your career path so far


I graduated university after completing my marketing degree right in the middle of the financial crisis of 2008, so I was grateful to land any graduate opportunity where I could be challenged. I found myself working as an Account Manager within recruitment, but my heart wasn’t in it. As soon as I joined a creative marketing agency, I was really able to practise and polish my true craft.


I worked hard and quickly rose through the ranks to become Account Director in just two years. I oversaw a whole range of accounts across various sectors but specialised within property. My clients included major home developers including Countryside, Taylor Wimpey and L&Q, as well as Crimestoppers, a notable national UK Charity.


What is your role at We are Fred?


I head up the Client Services Team, making sure our clients projects are delivered on time, to the highest of standards and with exceptional customer service. I implement processes and work alongside Mike, who heads up the creative team, bringing all areas of the business together to draw on We are Fred’s unique synergy to create impactful campaigns for the brands we work with.


Known as the ultimate ‘Brand Ambassador’, I have a high level of attention to detail. My strength lies in knowing exactly what the client wants and what they are trying to achieve, taking that brief and turning it into a powerful campaign.


I’m also responsible for managing and mentoring the client services team, passing on my experience and expertise to ensure a culture of continual development and training.  


What has been your greatest career achievement so far?


Without a shadow of a doubt it is the opportunity to work on big strategic projects with top named developers. This is Placemaking on a huge scale, involving schemes of more than 3,000 homes and creating entirely new communities. These are long-running projects involving different demographics, infrastructure, types of homes, schools, local services and so much more.


I’ve also been fortunate to have worked with some great individuals and clients. I have built deep working relationships along the way, many of which I have worked with for a long time and who I continue to work with today.



What attracted you to We are Fred?


I had been following We Are Fred on social media for a while and loved their creativity. I put them on the top of my wish list and as luck would have it, the stars aligned for us both at the right time and here I am.


For me the biggest appeal was not just the exponential growth the agency has enjoyed in a relatively short space of time, but I was also in awe of its impressive client list. The great thing about We are Fred is its progressive forward thinking. Marketing doesn’t stand still – it keeps evolving with new trends and technology. The team isn’t afraid to take risks and be bold in trying new things always pushing the creative boundaries.


Where do you see We are Fred in the next two years?


I’m really excited to be here and looking forward to developing and growing our team. We are Fred has quickly outgrown its studio so we’re looking at new spaces and hiring new creatives to deliver on a number of new clients we are working with – all that and we’re only halfway through January! If we carry on like this, 2020 and beyond looks set to be very exciting and I’m so pleased to be coming along for the journey.


Where can we find you outside of office hours?


I’m most likely to be at the beach or jumping in a muddy puddles somewhere with my three children. We love the great outdoors so it’s any excuse to get out and embrace the fresh air – which any parent of small children will appreciate!

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