Fred thoughts
We Are Fred appointed by Rectory Homes.
Nov 2018

Rectory Homes has appointed We Are Fred to design the marketing for its latest housing development at Roebuck Park. Located in Aston Clinton, Buckinghamshire consists of 49 units.

We Are Fred visited the site last summer when it was still a muddy field and came up with a concept that was able to tell the story behind the development. They then designed an intelligent marketing campaign to inspire and appeal to the target market.

We Are Fred was responsible for designing a colourful and impactful logo using inspiration from the countryside around the site to reflect the look and feel of the development. The team wanted to come up something that was instantly identifiable and relatable to potential homebuyers. The team were also hired to design a brand-new marketing brochure which included coming up with a colour palette, copywriting, layout and managing the positioning and image sourcing right through to the printing.

Nick Street, co-founder and Creative Director, We Are Fred, said: “Projects like this are when we really come into our own. We love nothing more than being able to sink our teeth into a new development and come up with a concept that accurately depicts the lifestyle that the developer is looking to create.”

Mandy Soames, Rectory Homes, said: “We Are Fred impressed us right from their initial presentation. They clearly understood what was needed and were able to come up with a concept that clearly reflected the quality of our brand. What’s obvious when you meet them is their unique relationship as a team, their passion to design something that is really going to sell and their ability to understand a business.”

The site launches to the market in April 2018.

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