Fred thoughts
We Are Fred completes rebrand design project for The Consultancy Group.
Nov 2018

We Are Fred has completed a rebrand and design project for The Consultancy Group, a specialist financial recruitment agency.

The Consultancy Group asked We Are Fred to give their existing dull and tired positioning a young, fresh, new feel. The project also involved redesigning their website, creating a corporate brochure as well as revamping other marketing materials for the agency. This full rebrand roll out was very successful and was well received by all involved.

Using an impactful colour palette of yellow, black and white, the key was to use clean lines and make simplicitythe focus.

The brands vibrant new, modern look appeals to both employers and potential candidates alike.

Christian Pampellonne, The Consultancy Group, said: “We are absolutely thrilled with the work We Are Fred have produced for The Consultancy Group. A rebrand, corporate brochure and website brief didn’t faze them at all and we have all enjoyed the working experience with Nick, Clive & the whole We Are Fred team. Realistic timeframes & flexibility have meant the whole process has been a real joy. I highly recommend them for anyone looking for a creative, professional design agency who you can trust to understand your business and core message.”

Nick Street, co-founder and creative director, We Are Fred, said: “The Consultancy Group had a clear brief – to make their brand stand out from other competition in the market. They wanted something bright and memorable so we concentrated on colour and impact. The result is super punchy creative that attracts a young and dynamic audience.”

The work for The Consultancy Group is just one in a long string of design projects carried out by We Are Fred for the recruitment sector this year, with other projects recently completed for MADD Recruitment and OCS Recruitment based in Dubai, UAE.

To check out The Consultancy Group’s new look, visit: or check out our portfolio to see our full range of services.

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