Fred thoughts
We Are Fred gives Beechwood Grove a unique identity.
Nov 2018

Beechwood Grove, the newly opened five-star care home in Eastbourne, opened last week with a fantastically vibrant and creative brand identity thanks to the team at We Are Fred.

Following a site visit to the home and the local area, We Are Fred came up with a visually impactful and eye-catching design in keeping with the quality of the accommodation and taking inspiration from the local area to create a concept which will appeal to potential residents and families alike.

The scenic location and stylish interior design of the home gave the team their creative direction, the new look compliments the coastal location of the home, its warm and welcoming environment and accurately depicts the five-star quality residents can expect.

After agreeing the final look and feel, We Are Fred set about designing a suite of marketing materials to support the launch of the home. This includes copy and visuals for the sales brochure and commissioning drone imagery to capture the scale of the home. The team were also responsible for designing all launch and stationery items to compliment the new brand.

The new home was unveiled at an exclusive launch party which was attended by a number of local residents and dignitaries who all agreed that the new design had really captured the heart of what the home has to offer.

Nick Street, Creative Director and co-founder, We Are Fred said: “Oakland Care Homes is a dynamic and forward-thinking company so we worked well together right from the outset. We really wanted to create an identity for Oakland Care’s next level of care home, bespoke and personal, Beechwood Grove offers excellent care without comprising on comfort and quality, the brand needed to reflect that. With a fully equipped cinema room, a beautiful terrace, landscaped gardens and a bistro to name just a few of its features, Beechwood Grove is no ordinary home, so it needed to stand out from the crowd.”

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