Fred thoughts
We Are Fred lands one Chelmsford Christmas marketing campaign after multi-agency competitive pitch
Nov 2018

We Are Fred, the independent design and marketing agency, has won the contract to work with One Chelmsford to help promote its Christmas 2018 retail campaign.

One Chelmsford is launching the festive marketing initiative to promote the thriving city as a premium retail destination to a wider audience across Essex and the home counties and increase the number of visitors to the city centre following a period of significant investment and regeneration.

We Are Fred is working alongside One Chelmsford to help promote its CM1STMAS campaign. As well as helping with their brand positioning, strategy and coming up with the concept, the campaign brings together a number of key elements including outdoor advertising, a new website, a high end lifestyle magazine which will be distributed across all of Essex and video marketing.

One Chelmsford is a collective of businesses working together to ensure that Chelmsford City Centre remains the county’s premier destination to live, work and play. Their work as a Business Improvement District (BID) brings together local businesses and gives them a stronger voice when it comes to decisions about the area they work in. It also promotes Chelmsford as a leading shopping destination and the CM1STMAS campaign will further build this profile and attract new visitors.

We Are Fred won the tender following a very competitive pitch where the panel was impressed with their creative ideas, enthusiasm and professional company values.

Michael Wray, One Chelmsford, said: “We wanted to work with a design and marketing partner that shared our passion to make Chelmsford better. Their relentless tenacity, competitive drive and irrefutable creativity made them the perfect fit for us and we are excited to move forward and continue to build on the steps we have already made to promote Chelmsford as the premier retail destination of choice this Christmas.”

Nick Street, Creative Director and co-founder, We Are Fred, said: “One Chelmsford has pushed hard to ensure that Chelmsford businesses are given the opportunity to come together and make decisions about improvements to enhance the future of our city.

“We are thrilled to have the opportunity to work with them on their Christmas marketing initiative, taking the campaign to the next level and promoting Chelmsford as the premier retail destination for visitors across the county and beyond.”

Check out the campaign:

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