Welcoming Ellie Turner - our bright young intern.
At We Are Fred we love to nurture young talent and find the bright stars of the future. Ellie Turner is no exception and when she approached us to find out about our internship scheme we jumped at the chance to get her on a board for a couple of weeks.
Ellie tells us a little bit more about why she wants to join the dark side and become a graphic designer……
What’s your background Ellie and where did you study?
I’ve just finished a three-year Graphic and Digital Design course at Greenwich University which I loved. I learnt so much about creative visualisation, technology, moving image, branding, typography right through to idea development. Before that I did a foundation degree in Fine Art and Illustration at Camberwell College of Arts. I hadn’t really considered graphic design before then. But my tutors suggested that I find out a bit more, and I haven’t looked back since.
I love photography and drawing so much of my spare time is spent being creative in some way. I’ve also been lucky enough to do a variety of freelance projects, from coming up with digital illustrations for a social media content agency to designing stickers for a vintage sports car club.
Where does your love of art come from?
I’ve always loved art. Both my Grandad’s were painters, my nan was a dressmaker, my mum loves interior design and my dad designed bespoke kitchens. So, if I look at my family history, I was always going to be doing something creative! My parents have also always been really supportive – their view is that you have to work for a long time, so you might as well chase something you enjoy.
As a graphic designer, where do you find your inspiration?
Everywhere! A walk through the park, travel, even the typeset on a menu when I’m out for dinner. I take a hundred pictures on my phone every day, stopping to take a snap of anything that inspires me. It can make me a very frustrating travel companion – I’ll literally be stopping to take pictures of everything from the way the paving pattern has been laid out to the tiles in my hotel room.
What is your favourite part of designing?
I LOVE branding. I love being able to create a brands complete visual identity. It sets the tone for everything they do and can be such a powerful marketing tool. The other element I enjoy is taking a client’s brief and being able to interpret that into design.
How did you find out about We Are Fred?
I was looking for creative agencies in Chelmsford and We Are Fred kept coming up. I looked them up on Instagram and was really impressed with the work that they were producing and the direction they were taking for their clients. Not only that, but the culture and ethos of the agency really mirrored my own and I thought they would be a great place to get some work experience.
What are you hoping to learn during your time at Fredquarters?
I’ve already been able to get stuck in with designing some branding ideas for a new development that one of We Are Fred’s clients are launching which has been really exciting. For me this experience is all about being able to take what I’ve learnt in the classroom and from doing freelance work and applying those skills to the commercial world.
What do you think will be the biggest learning curve?
It’s going to be really interesting to learn more about how the process comes together – from getting the initial client brief through to delivering the final product – seeing what works and what doesn’t. It’s also really nice to be part of We Are Fred’s creative team and work together to come up with ideas and concepts that will help the clients. Everyone in the team has come from a different background with lots of experience between them so I’m looking forward to learning lots from their own individual styles.
Time pressures and the need to please a number of different stakeholders will be the biggest learning curve but I’m already enjoying the challenge.
Where do you see yourself in five years’ time?
I’m concentrating on getting lots of experience right now and having exposure to various creative industries to figure out what I want to do. I’ve always been really impressed by high-impact advertising campaigns. The ‘Words Kill Wars’ campaign by Ogilvy and Mather has always stayed with me. The clever play of words and pictures and the way the whole concept was put together was really powerful.
If you could give one piece of advice to anyone just leaving school with a passion for art, what would it be?
Go for it! Don’t be afraid to knock on some doors and be bold about what you want to do. Get out there and get as much experience as possible. There are so many routes that you can go down but the best way to learn about this industry is to get into the studios and see how they bring their campaigns to life.