We knew that the branding needed to stand the test of time and be sympathetic to the history of the area, with this in mind, we took our inspiration from the site’s airfield heritage. Utilising the colourful WWII pilot ribbons, we used abstract stripes, paired with a contemporary typeface to create a unique brand.
The target audience of young families and working professionals, steered the brochure design heavily, creating something modern and vibrant.
The delivery of the brochure was not the standard print and paper, by digitising the brochure to include video and linking this to a landing page, we were able to load this on to a branded USB to give out to prospective buyers. Not only does this reduce the carbon footprint but it creates a seamless user experience and reinforces the brand within buyer’s homes. The Fred team are always looking for new ideas and forward thinking, to ensure our clients stand out from the competition.