"We Are Fred were appointed to create a Christmas retail campaign that was bespoke to Chelmsford, and we were all very pleased when the CM1STMAS brand was revealed.
The high end magazine they created helped to underpin the brand as a premium destination; a place to shop, dine and be entertained. The brand created by We Are Fred is timeless, and extremely relevant as CM1 is the postal code for the premium shopping area.
The brand positioning for CM1STMAS complemented the John Lewis & Partners brand perfectly, and we even send some copies of the magazine up to head office to have a look."
John Lewis Partner and Brand Manager