Leaf graphic

Claybourne

Rural positioning, brand, brochure design and print.

THE BRIEF

Crest Nicholson are set to build 95 new homes in the sought-after village of Steeple Claydon. Sitting within a stunning, rural pocket of Buckinghamshire, this development will offer a mix of 3, 4 and 5 bedroom homes, perfect for first time buyers and growing families.

 

We won a 3-way pitch, which included the existing agency and were successful in delivering a design route that appealed to our target market, was sympathetic to the countryside setting and a fresh approach that impressed the marketing director. We soon received the brief to position, brand, design and print the brochure.

 

Crest Nicholson brand
Brochure spread
Brochure spread
THE PROCESS

We knew that this brochure needed to be something stand out and special, a piece of printed material that reflects the quality of the homes. When branding a rural development, the temptation to go down the illustrative, rustic route is strong but we knew that Claybourne needed to stand out against the competition in the area. With the use of an image of a leaf, we were able to add a nod to the countryside, while remaining modern and current. Pairing this with textured layers throughout the brochure, gave this development the sympathetic feel without being dated.

 

Our approach to the printed finishes of this brochure went hand in hand with the initial concepts, ensuring the design was enhanced by the materials, foils and techniques used.

  • "Rural feel and modern design go hand in hand at Claybourne, the rustic flourishes and photographic brand mark reflect the development perfectly. From first time buyers to growing families, this brand appeals to all and gives buyers a real sense of place and home."
    Mike Dalton,
    Senior Designer

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