We have crafted an 'Over Arching Brand' that empowers Havens Hospices to connect with the community from a corporate standpoint, while keeping in touch with the caring, personal character of their association. The multiple subsidiary brands then sit under this Primary brand, utilising the bigger picture offering created while retaining their own personality.
The design of this brand began with the silhouette of a house giving a nod to the care that Havens Hospices offer the community – in people’s homes, in their Day Hospice and supporting them to leave hospital, whilst the butterfly element represents the beauty and fragility of life.
Following the research undertaken in focus groups, we decided on a blue colour palette that is synonymous with care. We kept this consitent across all subsidary brands to eliminate any risk of brand dilution.