We Are Fred are the lead creative Agency for the Chelmsford brand – Chelmsford for You.
Throughout the year, to support the bid and promote Chelmsford city centre, we create campaigns that engage both with the local community – and wider audience.
Late 2019, the Fred team began brainstorming ideas for Quarter 1 of the Chelmsford For You 2020 campaign. The focus of this quarter was inclusivity ‘For All’, bringing the community of Chelmsford together to enjoy everything the city had to offer. Many national events and celebrations occur in the months of January, February and March, one of which is World Book Day, being a popular day for children to dress up as their favourite literary characters and celebrate their top reads.
Coinciding nicely with the half-term holidays, Chelmsford Book Week seemed like the perfect campaign to get families involved, local bookstores some coverage, boost social media engagement and give back to local schools with book vouchers.