The new ‘Chelmsford For You’ concept reflects the values of Chelmsford, its dynamic culture, character, its people and promotes inclusivity for all. Taking a considered approach, we engaged with the key pillars of the local community from businesses, retailers, independents, schools, arts groups, health, lifestyle and local government, as well as members of the public to understand what the City means to them. We produced a video that perfectly encapsulated everything about Chelmsford. After taking a strategic approach to research it was clear that a video would be the most engaging form of content for audiences from retail, education, business and tourism.