Before we could design the website, we needed to craft a new brand identity. With all of our branding projects, extensive research and strategy is applied - for Redington Capital we knew we needed a brand that would convey the company story. That eludes to being exclusive, yet understated - no fuss, honest and retain its class and integrity.
The finished product; a Brandmark that encompasses clean, minimal and modest with a touch of elegance. Achieved through the use of classic colours such as gold, grey and black coupled with simple, crisp typography produces a brand that perfectly aligns with the company's standing.
When it came to the website, we carefully mapped out the site to ensure a smooth, fuss free user journey. A site that is easy to navigate with minimal content - easy to digest with a flavour of the core business offering, whilst reinforcing the new brand. The site opens with beautifully simple animation of the brand mark, which fades to reveal a paralax layout with a simple, easy to navigate functionality that showcases the company, the directors and their projects.