The Creative Marketing Process
The Creative Marketing Process

At We Are Fred the creative marketing process for every project, no matter how big or small, goes through the same fundamental steps. We create genuine ideas for every client and every project, through our own unique creative marketing process, no matter the target audience or purpose of the project.

The creative marketing process is fundamental, and allows our dedicated team to give the creative attention every project deserves. From rebranding a company, to internal communications helping staff to stay motivated, to marketing a new property development. From creating frameworks, strategies and designing campaigns, the team at We Are Fred brainstorm, research, develop fresh ideas, and strategise marketing campaigns for all clients. Before all of this, we get to know our clients inside out from their products and services, competition, and position in the market.

We are creative. We are researchers. We are intelligent thinkers at the forefront of new medium and technology.

Creating genuine ideas is important for every project, and can only be achieved through establishing the objectives and goals of the project, the target audience and research to aid brainstorming sessions. We create campaigns that reflect our clients brand guidelines, target audience and business goals, to help them to stand out from the competition.

Developing the strategy, timeline and marketing tactics comes next, and is developed from research and brainstorming. Then it is time for the creative team to design, making the project come to life.

A diverse team is essential for creative marketing success, no matter if the purpose of the campaign is to be funny, witty or serious. At We Are Fred our wide variety of experience allows us to develop successful marketing campaigns for all our clients, no matter the industry or project.

A marketing campaign and the agency responsible for delivering the campaign is only as good as the team behind it. After 4 and a half years, due to the people at We Are Fred, we are working with some of the biggest names in national property development.

05 Mar 2021
Posted in Thoughts