Ashmere

Garden of Possibilities

Ashmere is a new garden city destination of new homes set in the former Eastern Quarry in Ebbsfleet, Kent. It will see 2,600 sustainable new homes set against the backdrop of white cliffs, surrounded by nature to create serenity and modern living – a joint development between Countryside and Latimer.

When Countryside Partnerships South approached We Are Fred, they were looking for a creative partner that would help launch Ashmere to the market and create a lasting legacy with a strong brand presence.  We created a successful campaign coming soon campaign, as well as the launch campaign – The Garden of Possibilities.  We continue to work with Countryside to embed and create the story of Ashmere – with phase 2 coming soon.

Exhibition

Bluewater hosted a home and garden exhibition on the concourse of their shopping centre – it was the first time the public saw the development in person and met the team. We Are Fred designed the exhibition stand to complement the interior styling from BoConcept whilst ensuring a strong brand presence.

The main focus was an aspirational positioning video along with graphics that helped tell the future story of the site. As well as the design of the stand, we also complimented the exhibition experience with a printed mini-brochure, as well as promotional items, which included branded BeeBomb boxes to reinforce the sustainable approach to the development, metal trolly coin, re-usable shopping bag – oh and of course a pen! But we also thought about the children and created an area for them to be entertained whilst their guardians stop and take notice. We added to the experience with handmade leaf crayons supplied by a local small business.

Overall the exhibition was a great success and the perfect pre-launch activity to start building the excitement for the main event in September 2021.