CM1stmas Campaign

Retail destination branding

After a successful pitch win, we were tasked with promoting the UK’s newest City of Chelmsford as the retail destination of Essex for Christmas, generating awareness within the City and surrounding areas. We had to ensure that all retail opportunities were covered, and that word spread fast.

We incorporated the retail area postcode within the globally recognised term ‘Christmas’. In doing so brand recognition increased and provided longevity. We spread the brand across a fully functional, responsive website and an editorial magazine. We created a video as the focal point of the campaign as it is easily accessible and consumed by the audience. By using different media platforms to target every demographic of the general public.

Services
  • Concept
  • Positioning
  • Branding
  • Lifestyle Magazine
  • Video & Art Direction
  • Website Design
  • Copywriting
  • Social Media Application
  • Animation
  • Illustration
  • Digital Application
Sector
CM1stmas Chelmsford Christmas festive season branding
10 k
Lifestyle magazine copies distributed throughout East Anglia each year
10 %
Increased retail footfall in year 1
3
A three year campaign strategy
CM1stmas Chelmsford Christmas brochure magazine 2018
CM1stmas Chelmsford Christmas 2018 billboard branding
CM1stmas Chelmsford Christmas graphic
CM1stmas Chelmsford Christmas magazine 2019
CM1stmas Chelmsford Christmas 12 days of christmas magazine
CM1stmas Chelmsford Christmas 12 days magazine
CM1stmas Chelmsford Christmas magazine brochure
CM1stmas Chelmsford Christmas website ipad
CM1stmas Chelmsford Christmas digital adverts