After a successful pitch win, we were tasked with promoting the UK’s newest City of Chelmsford as the retail destination of Essex for Christmas, generating awareness within the City and surrounding areas. We had to ensure that all retail opportunities were covered, and that word spread fast.
We incorporated the retail area postcode within the globally recognised term ‘Christmas’. In doing so brand recognition increased and provided longevity. We spread the brand across a fully functional, responsive website and an editorial magazine. We created a video as the focal point of the campaign as it is easily accessible and consumed by the audience. By using different media platforms to target every demographic of the general public.