Edge is a beautifully connected new destination on the border of Hainult Forest Country Park, delivered with that signature Countryside finish. Edge offers the best of both worlds in every sense – it has the perfect blend of all the elements and benefits needed to enable modern country living with the life and style of the city.

We have created a flexible brand graphic that revolves around the needs of an individual, and their own choices in life. We leverage the ‘link’ – to underscore the fact that Edge offers so much more: more build quality, more flexibility, more lifestyle choice. The mark is aspirational, clear and reinforces the concept of ‘choice’ relating to the city – country lifestyle on offer.