Stonebond Properties are a new homes developer based in Essex and Hertfordshire – with rapid expansion plans over the next 5 years. Stonebond were one of our first clients when We Are Fred launched their original brand, and since have grown rapidly, making them reassess their digital presence. We Are Fred tasked to create a website that reflected the quality of their homes and placemaking expertise, as well as creating a more seamless experience for homebuyers looking for their next new home.
We began by looking at how we can apply their brand to the website to create a fresher – more modern design, utilising their brand palette along with imagery, infographics and animations to bring the elements to life. In terms of functionality, we ensured the entire site was built with an easy to use CMS platform with the ability to edit all of the website if they wish without the need to incur future development costs. This was an essential part of the website as we wanted to ensure that it would be flexible to their needs, as well as easily adding new pages where necessary to support the growth of the business.
We introduced a clear search function for their developments, as well as clear navigation through the site at various touchpoints on the page. When it came to the development pages, we wanted to ensure the information of the site was clear to digest with live availability of the homes feeding into their database, as well as making it easy for them The website will act as the main source of information for the developments to streamline their printed brochure to reduce their carbon footprint.
The website also follows the Web Content Accessibility Guidelines to ensure the it is more accessible for people with disabilities and user friendly for everyone. All pages conform to level A, with most meeting level AA and AAA requirements.