The Signal Yard offers a stylish collection of two-bedroom apartments. A modern and exciting brand and positioning was required. We needed to create something that wouldn’t get lost among the many London developments, the scheme is proud to be in the City of Chelmsford and we had to show that.
Utilising colours that would best attract our audience, and we chose an orange colour palette, complementing with blocks of black. The target demographic is young, innovative and forward-thinking professionals, we knew they lived busy lives, needed a place to call home with a vibrant social scene right on their doorstep. A Social media campaign strategy using video and animated content, along with brochure design and brand was created and delivered the sales results required.