We drew on the local heritage and surroundings as inspiration for our creative route. We have stripped back the brand and simplified its form to use as a communication tool throughout the creative process.

With a refreshed colour palette, a new story, and tweaks to the existing style, the One Fox Lane brand now feels more integrated with the community and appealing to potential buyers. We kept the original typeface but refreshed its style; the dynamic mix of serif with sans serif emulates the mix between modernity and heritage.