Perched atop the prestigious Nine Elms, Ascenta represents the pinnacle of contemporary urban living, offering an exclusive collection of apartments with breathtaking views and meticulously crafted interiors.
Recognising the ultra-premium nature of this offering and its niche global audience, we developed a brand identity that signified elevation and visionary design, drawing inspiration from the Latin meaning of "Ascenta" – ‘ascent’ or ‘rising up.’ This involved a deliberate elevation of the existing Nine Elms brand, brought to life through a suite of sophisticated marketing materials, including a captivating launch film and an interactive digital brochure.
Where the pinnacle of design expression lives and breathes in every detail.
And where each curve and surface craves perfection, just as you do.
Brand identity, launch film, overseas and UK launch, positioning, tone of voice, digital brochure design, advertising